Warning: this is a rant - a rant to small retailers.

It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]

Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]

There are few marketing concepts that are more effective than a successful word of mouth marketing campaign. However, an unsuccessful word of mouth marketing campaign is utterly useless and can actually be damaging to your business’ reputation.
WOM advertising is relatively cheap, usually costing no more than the labor of your team.  If there is any [...]

Who’s talking about you, and what are they saying? "Ten Ideas for Corporate RSS Feeds" suggests:
Capture and publish the buzz. By setting up an RSS feed that captures and publishes everything that is being said about your organization online, you can keep your audiences up to date on the buzz in an automated, easy-to-manage manner. [...]