When considering all aspects that will make your blog more visible in search engines, link building should be on the list, if not close to the top. According to Wikipedia, “Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of [...]
Web marketing consultant Stephan Spencer is a big believer in “sticky posts” as Blog Optimization tools.
First, a word about sticky posts. These are posts that regardless of the date or time you first upload them to your blog, they will appear at the top of your lists of posts. That way, when your readers come to your [...]
Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".
Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.
I’m [...]
I’m in Chicago at Forrester’s Consumer Forum this week, where the theme is "Humanizing The Human Experience". We have an event blog up and running, featuring two bloggers — Marianne Richmond and Christopher Carfi — as well as two Forrester researchers, Sarah Rotman Epps and Chloe Stromberg. For those of you attending the Forum, it’s [...]
FYI, if you or your company is well-known enough to merit a wiki entry, you’d be wise to remember that your edits are public knowledge, traceable by your IP address.
The staff of U.S. Rep Marty Meehan wiped out references to his broken term-limits pledge as well as information about his huge campaign war chest in [...]
Wikis are similar to encyclopedias, except they usually are on a central topic and they are created by the users. Many of you know this already.
There’s a wiki for Fortune 500 companies that is a great way to get your name out there and publicize your blog. Obviously, you’d need to be collaborative [...]
I come into contact with so many people who don’t understand what Web 2.0 is. A simple answer is that Web 2.0 is more concentrated on the user. In other words, Web 2.0 is social, transparent, personal, and dynamic.
Today’s businesses are utilizing Wikis, Weblogs, and Podcasts to deliver their message dynamically. For a great [...]