You know that you need to promote your blog, and you know about blog directories and catalogs, but you’re looking for other ways to build links. Blog promotion isn’t limited to directory listings. You can use other avenues to build permanent links to your blog and to your site.
First, look at your business. What do [...]
Small business owners are developing a big interest in RSS marketing. Business blogging is just hitting stride, and on the horizon are other exciting tools that can improve search engine visibility and draw customers to your site.
Drawing customers to a site is one thing, but how do you keep them coming back? A good RSS [...]
If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]
Please forgive me if I go off on a bit of a tangent. Just can’t help it once I hear the sound of a Harley-Davidson and now, every time I go to my Google homepage, that is what I hear - and I hear it live.
Live Video via Google Gadget
“A large portion of the [...]
Just as RSS marketing serves to syndicate your content, so do widgets. Google calls them gadgets, some folks call them badges. You likely have a few on your desktop that keep you advised of weather or flight cancellations. Besides being a bit addictive, they serve a very practical purpose for business blogging and e-commerce.
“Widgets are [...]
E-commerce sites work very hard to make the shopping cart a user friendly experience so that conversion rates remain high and customers are happy to return for more. But what, if anything, will replace the shopping cart?
Advanced blog site platforms, blog marketing, RSS publishing and all of the other many changes in advertising have [...]
Blog marketing strategies must be informed by continuous review of your analytics. Doing so ensures that your ad campaigns are producing projected traffic and conversions.. Doing so ensures that your ad campaigns are producing projected traffic and conversions. In our last post we described the use of widgets as a business blogging tool that [...]
Blog training emphasizes the need to keep abreast of the rapidly changing technology that will go towards keeping your site at the top of search engine rankings.
Widgets Anyone?
Just as RSS publishing entirely changed your advertising models by distributing your content and brand to subscribers all over the net, widgets can turn all those subscriber sites [...]
Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".
Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.
I’m [...]