Blog optimization requires that you learn the language that your customer is using when seeking you out. After you have developed a “lexicon” of keywords and keyword phrases that are representative of you customers’ “lingo”, you have opened the door to the power of “pull” advertising. Your optimized site will pull your customer towards you, [...]

Blog training starts from the moment that you sit down at that first meeting with your site designer. That is when you are going to find out that some of the flashy bells and whistles that you envisioned for your site will go out the door. While content is king, as you consider your [...]