There’s a nice interview with Matt Cutts on 4Holteliers.com. Matt Cutts is in charge of Google’s Web Spam team, and in the interview, he talks about using your Web site to reach your target customer. As a little bonus, the site has posted the 20-minute video version of the interview as well. It [...]
Though RSS Feeds are an amazing technology, enabling customers to receive up-to-date news from various resources in real time fashion, they can all be, well, pretty overwhelming. Subscribing to feeds can be somewhat of an addiction. The little orange button is nothing less than a quick invitation to begin receiving daily (and often multiple times [...]
The content that you opt to include within your blog must be a perfectly planned, blog marketing strategy. When a customer first lands at your website, the percentage of them that specifically came to utilize your offered service is small. Instead, some were linked there from a search engine query based on a keyword you had [...]
When considering all aspects that will make your blog more visible in search engines, link building should be on the list, if not close to the top. According to Wikipedia, “Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of [...]
At the Blended Search Revolution at SMX, Google’s David Bailey spoke on the topic of Google’s Universal Search. When asked about SEO as it relates to Universal Search, Bailey responded “Well web results are still the primary results at Google and not backup, but Universal complements this listing.”
Bailey divulged a few tips that will help [...]
WordPress has proven itself to be an good program for some to utilize for writing your blog. It’s a favorite of a high number of individuals and businesses all over the world. Although WordPress can be a favorable blogging program for those just starting out, it can be slightly remedial for the image you are [...]
Utilizing tags in conjunction with your blog is a crucial method to get your blog postings recognized through a search engine. So what are tags? Put simply, tags are keywords about the main ideas in your blog entry. They need to describe your post specifically, but without being too “wordy.” If you plan to use [...]
Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.
One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]
Warning: this is a rant - a rant to small retailers.
It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]