I’m shocked. I’ve been stunned twice in 1 day by former coworkers. First, I had a former colleague admit openly he didn’t know what Twitter was. We worked in a software company together, and he is still there…working in technology…not knowing about Twitter. Twitter isn’t saving the world, it’s not the [...]
Zappos is one of the top retailers on the web, selling loads of shoes and building a stellar reputation for customer support. Great support has been a mantra of the organization since inception, and recent changes to the company marketing strategy simply reinforce this. Zappos is successful, because they embraced the web early [...]
Web 2.0 seems old now. Twitter is swelling with people, Myspace has been around long enough it’s not cool anymore (depending on who you ask,) and Linkedin just got a $1 Billion dollar valuation. Facebook founder Mark Zuckerberg might even be able to grow facial hair now. Don’t worry about Web 3.0 [...]
Web 2.0 evangelism was advanced in Africa upon the occasion of the first Africa Experiential Marketing Summit, fronted by futurist and brand wizard, Martin Lindstrom. The over riding theme that Lindstrom expounded - joined also by the Disney Institute’s Sara Jones and Liz Bigham - was the necessity of recognizing the inexorable shift in power [...]
The Wiglaf Journal talkes about the power of business blogging to engage. It’s a very in-depth article looking at the changing trends of business and web 2.0 and some examples to help you get started.
The argument is that web sites are no longer unidirectional. They are now multi-directional, with conversation being the key buzz [...]
An announcement from the eTail Conference suggests that Costco will be moving towards web 2.0 communications.
The past year or two have seen evolutions in the Costco online portfolio. First, putting merchandise up in flyers, next online shopping. Canada’s costco.ca recently came live for online shopping - retailing which includes merchandis in-store as well as [...]
No business can deny the power of good Search Engine Optomization. Especially when in relation to Google. However, all marketers know how frustrating it is to get new information into Google quickly.
This ongoing frustration with disseminating news - and, for readers, finding it - has led to the rise of social search.
Divya Uttam [...]
The Luxembourg-based Wikio has secured funding for €4 million ($5.3 million).
Wikio is like Digg + Google News + Technorati, still in its early phases but promises to lead the way in European Web 2.0 search technologies.
Wikio, launched in France last June, and currently operating sites in France, United States, Germany, Italy and Spain, is [...]
CBS is taking a leading role in embracing social media - with all its legal complications of infrigement. This is a passionate topic of mine - are fans breaking the law when making slideshows or video mashups of their favorite shows… or does this propel the fandom of the show as free marketing.
CBS is experimenting [...]