The Washington Post’s online site has announced that it is forming a blog network for lesser-known bloggers in order to help them raise their profiles. Bloggers must agree to have advertising on their blog sites, but the revenue is shared. Online Media Daily reports on this novel approach to new media by an old media [...]

Earthlink has purchased commercial spots on the Washington Posts vidcasts.  The vidcasts are only a few months old, but apparently the demand for them is great.
The ads run prior to the video news content of the vodcasts.
MediaVest, the branding communications and strategic marketing company, negotiated the deal on behalf of Earthlink.
The Washington Posts’ vidcast is [...]