Really, with terms like “wiki” and “business blogging” and “podcast marketing“, it can be kind of hard to take the Web 2.0 world all too seriously. Especially if you are a CEO and the only thing you associate social media with are bratty teens on MySpace. But, as is the norm with online marketing, [...]

The Wall Street Journal gives a good overview on the success that a variety of businesses have achieved via business blogging. And as expected, the assessments are all positive.

Blog Marketing Successes
A forensic accounting expert never had one case come her way via the company website. Her inclusion of blog marketing brought her the search engine [...]