CBS is taking a leading role in embracing social media - with all its legal complications of infrigement. This is a passionate topic of mine - are fans breaking the law when making slideshows or video mashups of their favorite shows… or does this propel the fandom of the show as free marketing.
CBS is experimenting [...]

One of the latest content promotion strategies is viral marketing. This is basically a combination of word of mouth marketing with the Internet. You can use RSS feeds and blogging technology to spread your brand image across the Internet quickly. Fairfield County Business Journal reports:
“At companies with less than 100 people, 21 percent are planning [...]

According to Nielsen//Net Ratings, Star Trek fans who visit StarTrek.com are more likely (764 percent) to download video podcasts. And Trekkies will get a further boost with a contest to make videos for a contest to be judged by William Shatner, of Captain Kirk fame. The contest will include downloadable podcast videos of entries.
One way [...]

After posting his blog on Digg.com, Some Fool (the weblog name) found his traffic spike to more than 15K unique visitors. Some Fool’s blog posted the Windows Live exploit with full instructions on how to enter the closed beta without permission. MediaPost has more details:
The blog, "Some Fool," which published the exploit on [...]

Upyourbudget.com has designed an innovative way to drive traffic to their blog, a contest and email list.  I first heard about the campaign when I saw a headline announcing their first $10K winner. 
Like most people in the blogosphere, I simply had to visit the site to find out what they were doing and how [...]