Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]
Podcast marketing and videocasting can prove to be a powerful catalyst for traffic and sales. Josh Bernoff at Groundswell interviews George Wright, marketing director of Blendtec, a company that made their powerful little blender into an A YouTube star.
Pondering the dilemma of selling an un-sexy blender for the rather steep price of $400 , [...]
YouTube has announced that it is going to reward its users for choosing to host videos with them by enabling a revenue share system.
Chad Hurley, co-founder of YouTube, said Saturday that the wildly successful site will start sharing revenue with its millions of users.
Hurley, who along with the site’s co-founders sold YouTube to Google [...]
<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.
Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long [...]
Mainstream marketers are using online video to bring their message to the online audience more and more. In the news today I saw notice that Pirates of the Caribbean is being advertised on YouTube and the television show Psych is being hyped on Motion.tv (a smaller, video sharing niche site).
Seeing the interest in user generated [...]
Video content is the hottest thing online at the moment. With the video iPod launch a few months ago, vidcasts are springing up everywhere.
AOL has been a long-time provider of video on their portal, probably due to their TimeWarner parent company. However, with the purchase of Truveo AOL adds a new depth to AOl’s online [...]
Looks like Google HAS partnered with CBS to deliver their shows via the Google Video Store.
From Slashdot:
acid06 writes "Engadget and BusinessWeek covers Larry Page’s talk at CES regarding the much anticipated Google Video Store. The rumours proved to be true and they’re really going online with CBS to sell commercial-free episodes of their series. Deals [...]
Om Malik is mulling over Cisco’s most recent press release involving Comcast.
The press release doesn’t really say anything, but in a larger scheme of thing, this is a pretty serious development. Comcast will be spending dollars on new technologies and start-ups. So folks, get your tickets to Philly, and start loving the Eagles. Thus [...]
Everyone, from podcast listeners to PR professionals, have been discussing the possibilities of television networks and their plans with RSS technology and vidcasting.
A high-level Fox exec had this to say:
Fox Filmed Entertainment is open to a deal with Apple Computer’s iTunes
music and video service, its co-chairman said Thursday. "Of course,
we’d be open to that. We [...]