Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]
For the tourism industry, what Philadelphia has done with its podcast marketing is sheer genius. Offering audio podcast tours of the city, allowing sight-seers to choose what to listen to and learn about the city’s landmarks. This can also be applied to a variety of other industries. It is possible to offer an audio or [...]
Podcast marketing is already becoming one of the more popular marketing strategies. Video podcasting is set to become even more popular as online video offerings increase. And with Internet user better able to choose what programs they watch online (or downloaded to personal devices like iPods), podcast marketing will become a more important way to [...]
Before the new release Clerks II hits the big screen, it will be advertised via the interactive format of video podcast. The much-smaller screen debut of video podcasting promotion will allow the Clerks II fanbase to enjoy excerpts of cast interviews, the film’s making, and tidbits about the movie’s various humor-filled attributes.
Video podcast promotion of [...]
PBS has had such success with podcasting its content that it is now offer video podcasts of some of its programming. Children’s programming offered will include Arthur, Fetch! and Cyberchase, while primetime video podcast programming will include Antiques Roadshow, Nova, Now and Scientific American Frontiers.
Today’s video podcast announcement marks the first time that PBS viewers [...]
I recently mentioned the History Channel had an RSS feed of their show listings. While that’s not yet a blog, it’s a great start and an easy way to help people know what show are currently playing. As an avid History Channel viewer, that was the one thing the channel was lacking was a viewing [...]