Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]

Although many people are now turning to blogs for information and opinions, blogging has been around for about ten years. If you blog, you know that one of the benefits of blogging is the RSS feed that alerts your readers to a new post. Depending upon your niche, you and your readers may benefit from [...]

Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]

Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote [...]