Everyone, from podcast listeners to PR professionals, have been discussing the possibilities of television networks and their plans with RSS technology and vidcasting.
A high-level Fox exec had this to say:
Fox Filmed Entertainment is open to a deal with Apple Computer’s iTunes
music and video service, its co-chairman said Thursday. "Of course,
we’d be open to that. We [...]

While podcasts offer your user an informative listen that can be enjoyed in a variety of places, Vidcasting makes your message visual and engaging.  But the two RSS rich media options aren’t mutually exclusive.  You don’t have to choose between them.
A successful podcast marketing strategy would be a combination of the two.  A popular entertainment [...]