Marketers maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization. This is especially true for a consistent weblog.
Blogging can satisfy the marketing [...]
Every so often marketers that play a role in maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization, or SEO to the cyberworld. [...]
The rise of new media technology is not only providing extended promotional resourcing to corporate marketing campaigns and entertaining the masses, it is turning the tables on established media businesses. You may have heard about YouTube’s availability to a disgruntled former employee of Lockheed Martin, a military contracting business, to report his first-hand witness of deficiencies [...]
Mainstream marketers are using online video to bring their message to the online audience more and more. In the news today I saw notice that Pirates of the Caribbean is being advertised on YouTube and the television show Psych is being hyped on Motion.tv (a smaller, video sharing niche site).
Seeing the interest in user generated [...]
The i180 is an iPod accessory that allows you to record video on a camcorder and hold it directly on your iPod. With current max storage on an iPod at 60G, this is one idea that will help vidcasters everywhere. (via digg)
Nielsen Ratings is by far the best
known rating system for television. Now Neilson wants to begin measuring online
content as well.
In its
announcement last week, NetRatings said it would partner with sibling Nielsen
Media Research to work on a single source panel to track and report combined TV,
Web, and digital media consumption. The plan calls for Nielsen [...]
This year there was a new category
added to the Emmy Awards. They tried to include all non-traditional viewing
platforms in this award by calling it the Original Entertainment Programming
Created Specifically For Nontraditional Viewing Platforms Award.
Among some of the other online video content nominees
were:
"24: Conspiracy," by News
Corp.’s Fox Mobile Entertainment. A spinoff of
the Fox TV show [...]
One of today’s top stories is Yahoo!’s plans to unveil their video strategy at CES this week.
The idea isn’t new. Music videos, Victoria’s Secret fashion shows and the C-SPAN public affairs channel have been available online for years, including on Yahoo.
What’s different now is the convenience. A proliferation of high-speed connections has made downloading [...]
Not counting free downloads, Apple’s highly successful music and podcatching software, iTunes, has hit another amazing launch number. Remember, back in June the launch of their podcatching service, iTunes 4.9, brought them 1 million downloads in 2 days.
Now, reports are pouring in, most recently from Macworld UK, that iTunes has now sold 3 million videos. [...]