If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view [...]

Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]

Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".

Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.

I’m [...]

Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

Look for your page rank numbers to change in the next few days.  Hopefully, if you’ve been attacking your keyword strategy like you should have, and with the help of your tightly defined syndicated briefings, you’ll go up in page rank.
Right now (11am E) all the blogs I am visiting have no page rank, so [...]

Despite its best efforts, the email inbox tends to be a clutter of relatively undifferentiated content. It’s easy to lose emails, hard to find them again later and prioritizing which messages to read is awkward to automate.
Enter RSS, a much more sophisticated and intuitive means of communicating. One of the primary advantages of [...]