I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]
Really Simple Syndication (RSS) has been around for about ten years and it is used to syndicate data that is published on a Web site. Today, many Web sites are built with RSS marketing in mind. Most blogging platforms also routinely publish an RSS feed, which Web browsers and news readers will recognize. (You’ll often [...]
Ok, so you’re sold on the value of writing a blog for your business, but you don’t know the first thing about blog writing. Fair enough. If you’re observant, you can pick up many good tactics as you develop your blogging skills. Pay attention to what other bloggers are doing, and blog writing will become [...]
What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site [...]
If you’re new to business blogging and blog optimization, try developing a limited set of keywords that you can use frequently in your posts. General keywords won’t produce a satisfying search engine result. You’ll need to find descriptive keywords that lead your readers directly to your blog. It’s much better to reach a small [...]
RSS marketing strategies can enable your clients to subscribe directly to information on your Web site. RSS marketing is an efficient communications tool in a comprehensive strategy to improve search engine visibility.
An RSS marketing strategy will supply your customers with the latest information about your business. You provide an RSS feed on your Web [...]
Though RSS Feeds are an amazing technology, enabling customers to receive up-to-date news from various resources in real time fashion, they can all be, well, pretty overwhelming. Subscribing to feeds can be somewhat of an addiction. The little orange button is nothing less than a quick invitation to begin receiving daily (and often multiple times [...]
At the Blended Search Revolution at SMX, Google’s David Bailey spoke on the topic of Google’s Universal Search. When asked about SEO as it relates to Universal Search, Bailey responded “Well web results are still the primary results at Google and not backup, but Universal complements this listing.”
Bailey divulged a few tips that will help [...]
Although in the grand scheme of things, RSS feeds are novel additions to the World Wide Web, the fact of the matter is that they are not going anywhere anytime soon, if ever. They have become a welcome aid to many businesses because they offer a way to get significant information to customers fast.
Remember the [...]
If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view [...]