There’s a great article that appeared in the Toronto Globe and Mail over the weekend about business blogging and its corporate value. The article explores some excellent points about the value of blog marketing from the perspective of Jim Estill, a Canadian blogger and the CEO of Synnex Canada, Ltd.
He points out that [...]

There’s a nice interview with Matt Cutts on 4Holteliers.com. Matt Cutts is in charge of Google’s Web Spam team, and in the interview, he talks about using your Web site to reach your target customer. As a little bonus, the site has posted the 20-minute video version of the interview as well. It [...]

As you will likely read just about anywhere, blog promotion is such an important aspect of having a blog.  Getting your blog out into cyberspace for all potential customers to read and enjoy is a step closer to getting more business.  But once it is out there, how do you know how well it is [...]

Warning: this is a rant - a rant to small retailers.

It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]

Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]

If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]

Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]

Marketers maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization. This is especially true for a consistent weblog.
Blogging can satisfy the marketing [...]

Despite its best efforts, the email inbox tends to be a clutter of relatively undifferentiated content. It’s easy to lose emails, hard to find them again later and prioritizing which messages to read is awkward to automate.
Enter RSS, a much more sophisticated and intuitive means of communicating. One of the primary advantages of [...]