How often has a customer walked into your office, shook your hand and told you how much he has enjoyed reading your print ads? Or that he makes a point of driving by your billboard everyday? Yes, rhetorical questions, but you get the point. There is absolutely no way you can engage your customers, [...]

Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]

Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".

Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.

I’m [...]

As the blogosphere returns to work, the Bloglines database has a meltdown.
Considering that the last few weeks have been slow, as far as blogging goes and that the heaviest blogging/reading day is on Monday, I’m not surprised this happened.
But, it raises the question (again), do bootstrapped startups have the ability to scale?  These companies that [...]