It’s been gaining mainstream buzz this year, but Twitter has finally stepped into the bigtime recently with the Wired article about how Twitter broke the news about the Earthquake.  To be clear, “Twitter” the company didn’t break the news, but Twitter users were all tweeting about the earthquake before any major news site had published [...]

Social media is a phenomenon. No one will argue with it’s popularity, traffic, and continued monopoly over people’s time on the web. For marketers, this is wonderful as it offsets the loss of access to consumers due to declining television ratings and diminished popularity of radio. Google grew to monopolize advertising in [...]

I’m shocked. I’ve been stunned twice in 1 day by former coworkers. First, I had a former colleague admit openly he didn’t know what Twitter was. We worked in a software company together, and he is still there…working in technology…not knowing about Twitter. Twitter isn’t saving the world, it’s not the [...]

For those of you not yet connected on Twitter, this picture on the right has become a frequent sight to Twitter users. This wildly popular micro-blogging platform was the belle of the ball at SxSW two years ago and is one of the first major social networking sites outside of Facebook and Myspace to [...]

You currently blog, and you probably Twitter - so what’s the deal with Tumblr and why should you use it? Micro-blogging sites like Twitter, Jaiku, and Tumblr are great extensions of your blog - but are not meant to be a replacement. In fact, micro-blogging is valuable to a blogger because it’s a [...]

Joining social networks or other types of social media sites doesn’t mean you will automagically start getting valuable web traffic and possibly new customers. Like television advertising and radio advertising, there is a science to good messaging and finding the right audience (does anyone still advertise on the radio?) Since Twitter doesn’t allow [...]

Although many people are now turning to blogs for information and opinions, blogging has been around for about ten years. If you blog, you know that one of the benefits of blogging is the RSS feed that alerts your readers to a new post. Depending upon your niche, you and your readers may benefit from [...]

Corporations have been implementing internal blogs, RSS publishing and there is even some experimentation with micro-blogging, ala Twitter. Yet many still are hesitating at the gate as to whether they will make an entry into corporate blogging.
Marriott Corporate Blog
There can be no predicting how each corporate voice will be judged, outside of the standard litmus [...]