There’s no way around it: blogging takes time. When it comes to blog marketing, one question that comes up a great deal is authenticity. Can a blog authored by a professional writer achieve the same authenticity as one written by the CEO?
Yes. The perspective of the writer may be different, but that’s true regardless of [...]

Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.

One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]

If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]

Blogs for business is a topic that can stir up a great deal of debate. Blog marketing has proven itself to be a substantial revenue earner when implemented with a well thought out campaign that consists, typically, a fusion of both old and new media. There are, however, some companies who continue to sit [...]

Blog Marketing tips? Well, we have lots of them.
We gave you some on Tuesday. Here are a few more that experience has taught us work well for us:
Depending upon the business, complexity, and ad opportunities, blogs vary in size and approach when devising successful blog marketing. You can advertise directly on a blog that appeals [...]

If you are house hunting, you know that, as a buyer, that you are essentially paying the commission. On a sizable property that can be a chunk of change. So if you noticed a Realtor advertising a refund on commissions, you’d certainly pursue investigating it.
When online broker, Redfin, offered a 66% commission refund, [...]

Microsoft has landed itself in hot water, again, among the blogosphere and public in general after it offered to pay a blogger to edit certain Wikipedia articles in their favor.

Wikipedia is a collaborative encyclopedia - anyone can add or edit almost anything on the site. The chaos of such a method is maintained in [...]

The New York Times has a story about a CEO who blogs — Jason Goldberg of Jobster.com. It tracks a series of posts that Goldberg made at the end of last year, that denied that Jobster was laying off employees. And on January 3, Goldberg posts a layoff announcement of 66 employees.
The ironic thing is [...]

Whether you have a personal blog or a business blog, you cannot overlook the importance of contact information and information about you and your site.
Why is contact information so important? Aside from the obvious way of contacting you, it adds some legitimacy to your site. Pair it with more ways to contact you and [...]