New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]
Ok, so you’re sold on the value of writing a blog for your business, but you don’t know the first thing about blog writing. Fair enough. If you’re observant, you can pick up many good tactics as you develop your blogging skills. Pay attention to what other bloggers are doing, and blog writing will become [...]
Business blogging shouldn’t ever be confused with advertising. They’re two different animals with two different goals. The goal of advertising is to raise awareness. The goal of business blogging is to develop a long-term relationship with a consumer based upon an area of mutual interest.
If you’re using your blog like an advertisement, chances are good [...]
To make the most of business blogging, you’ll need to commit some time and energy toward learning good blogging techniques. While your blog content should focus on your audience, you’ll want to stay mindful of the opportunities you’ll have to promote, optimize and market your blog.
A good training course can help you recognize and manage [...]
You want to start business blogging but you don’t know where to start. You have ideas for blog marketing but you don’t know how to translate them into an actual product. You know that business blogging can improve your search engine visibility and provide real value to your customers but you don’t know what to [...]
A financial advisor and new business blogger that I worked with objected during blog training that he really hasn’t the time to go traipsing around the internet leaving comments on blogs. I asked him how many networking events he attends regularly. A glance at his calender indicated that those activities comprised a far greater bulk [...]
Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]
If you have taken any blog training, you no doubt are feeling that you have the formula down for search engine optimization and blog marketing. You probably may also be vaguely familiar with the love hate relationship between SEO and Google. One SEO expert suggests that the formula that you have learned, if applied without [...]
If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]
Knowledge harvesting, or the codification of tacit knowledge, is a key step in the management of any organization’s knowledge assets. Whereas the human creation of static documents in the form of reports, briefings and supplemental training documents is often both time consuming and under prioritized, the new technology of RSS reduces the workload of those [...]