Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]

If you have taken any blog training, you no doubt are feeling that you have the formula down for search engine optimization and blog marketing. You probably may also be vaguely familiar with the love hate relationship between SEO and Google. One SEO expert suggests that the formula that you have learned, if applied without [...]

Search engine visibility for your site is greatly improved for local search results by optimizing your images, especially given Google’s and Yahoo’s implementation of universal search.

Beyond aesthetics, images cause a viewer to linger, particularly if your product has a community of “passionate users” (a label applied to those consumers whose enthusiasm often culminates in vibrant [...]

Blog marketing strategies must be informed by continuous review of your analytics. Doing so ensures that your ad campaigns are producing projected traffic and conversions.. Doing so ensures that your ad campaigns are producing projected traffic and conversions. In our last post we described the use of widgets as a business blogging tool that [...]

Content promotion strategies seek to engage your reader. The first and foremost consideration, after blog optimization succeeds in bringing traffic to your site, is how to keep their attention.
Content That Commands Attention

Your analytics provides data that tells you how long a reader stays on your site and which content  held their attention. Now Nielsen/NetRatings feels [...]

Blog promotion campaigns focused on driving traffic to your e-commerce site are all for naught if your customers can’t get their shopping carts out of your door. Shopping carts abandoned during the final stages of a transaction can be attributable to a number of factors.Bryan Eisenberg at ClickZ.com has pointed out that lack of [...]

Blog Marketing types mostly agree that Technorati is arguably the oldest and most established of the Blog search engines. Ask any blogger, and he or she will tell you they absolutely covet a good Technorati search results ranking.
But before you think of rankings, you’ll want to ensure that Technorati “notices” your blog.
On BloggerTalk, Simon Akers [...]

Entrepreneur.com has a great introductory blog article that you should take a look at.  If you are wondering not only WHY to get into blogging, buy even WHAT a blog really is, this piece should clue you in.
The fact is, blogging is fast becoming an extremely important strategy for any online marketer. An effective blog [...]

How do I effectively comment on someone’s site?
This is one of the most frequently asked questions I get.  Every company online wants to create buzz about their company.  To do so effectively, you’ll need to pay close attention to the Dos and Don’ts of Effective Commenting.
Purpose
What do you want to get out of commenting?-The satisfaction [...]