When you take up the gentle art of business blogging, there are a few steps you can take that will assist you with optimizing your blog. Blog optimization ensures that your blog reaches the market segment you’re speaking to.
Whileblog optimization is different than search engine optimization, you will use some of the same techniques [...]
If you’ve read this blog for awhile, you know that having quality content is an important part of a business blog. Your readers will not only appreciate content that’s interesting and relevant, they will also reward your blog with all-important inbound links to you material.
But does quality content guaranteelinks? Can you be certain that [...]
Yahoo! has just announced that they have expanded the number of ad keywords a site may exclude to 250 terms, up from 20 exclusion terms previously. Yahoo’s Excluded Words act on context sensitive ads displayed in search results. These excluded words can be applied to ad groups and entire ad campaigns. Yahoo’s exclusion approach is [...]
When considering all aspects that will make your blog more visible in search engines, link building should be on the list, if not close to the top. According to Wikipedia, “Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of [...]
Utilizing tags in conjunction with your blog is a crucial method to get your blog postings recognized through a search engine. So what are tags? Put simply, tags are keywords about the main ideas in your blog entry. They need to describe your post specifically, but without being too “wordy.” If you plan to use [...]
How often should you post? How long should your posts be? Many factors play into those answers but I like Content Blog’s Amrit Hallan’s treatment of the subject.
“These days it is advised — rightly so — that you should write less, write well, and promote a lot.”
Write less. A good rule of thumb. Being one [...]
So. What do you say when you have been away from blogging for awhile? How does one conduct a smooth re-entry? That is what I’m pondering as we resume posting here at RSS Applied. Well, we’ll learn that together, since I’ve found some good suggestions in my search for that very answer.
But first, [...]
Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]
If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view [...]