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The New York Times has a story about a CEO who blogs — Jason Goldberg of Jobster.com. It tracks a series of posts that Goldberg made at the end of last year, that denied that Jobster was laying off employees. And on January 3, Goldberg posts a layoff announcement of 66 employees.
The ironic thing is [...]
Now available — Forrester podcasts! These free podcasts focus specifically on interactive marketing and feature and feature a series of interviews with analysts and industry leaders who spoke
at our Consumer Forum in October. Note that we are currently testing this new medium and we’re trying to figure out what works, what doesn’t. So we’d [...]
<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.
Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long [...]
It’s a guarantee that Apple is feeling ecstatic that its relatively recent iPod device is suddenly the savior of two of the most notable automobile manufacturers, Ford and GM. Both car companies are integrating iTunes software and iPod capabilities into their production lines for a stab at savvy car buyers. It’s no secret that the [...]
Banner ads are about to get more exciting. We’re all familiar with the ad-blindness issues with banner ads, but one company aims to make banner ads more interactive and eye-catching:
Tom Foremski’s about to break new ground with an AJAX banner ad, which will effectively be a mini-application on SiliconValleyWatcher.
Why is this important? Because it could [...]
RSS Syndication allows you to deliver your message to people who request it, rather than bombarding thousands of consumers who may or may not want to read about your product.
This tightly targeted delivery method prevents your annoying people with your costly but pervasive advertising, and branding your product unfavorably.
Unfortunately, many businesses are still clinging [...]
After perusing the mountain of email and RSS subscriptions I read daily, I was struck by an article on emerging advertising tech, "Tech Showcase Stretches the Imagination," and how the companies profiled were spending ludicrous amounts of money to acheive doubtful results.
Marketing technology is getting cooler every day, as evidenced by
these cutting-edge applications showcased during [...]
This article is the third in a 6 part series.
While we all understand that the number of links pointing to your site boosts your ranking in the search engines, many fail to realize that the quality of the links is more important than the quantity.
Linking to a site Google considers spam can immediately cause your [...]