Imagine this, you are one of thousands of people shopping the local mall, wandering from store to store, looking for the right gift, when all of a sudden you receive a message on your phone, that Gap is giving an additional 40% off to the next 25 customers.  How did you receive this message?  The [...]

What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site [...]

What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  [...]

Though RSS Feeds are an amazing technology, enabling customers to receive up-to-date news from various resources in real time fashion, they can all be, well, pretty overwhelming.  Subscribing to feeds can be somewhat of an addiction.  The little orange button is nothing less than a quick invitation to begin receiving daily (and often multiple times [...]

Blog marketing isn’t confined to brick and mortar operations by any means. In fact, the role that blogging can play in consultancy is amazingly versatile. Using blogs, RSS publishing, video and podcasting gives the consultant an amazing array of tools to broadcast their expertise to their target market. Moreover, it allows the consultant unfettered freedom [...]

A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.
Though this area of SEO is evolving, there [...]

If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]

Blog Marketing is how I spent a good bit of today. Not marketing my own blog, but helping someone else with theirs.
 
Want to know what I was doing earlier today? I received, and then acted upon, an email from a friendly competitor who writes about the same subject I do in one of the other [...]