Though RSS Feeds are an amazing technology, enabling customers to receive up-to-date news from various resources in real time fashion, they can all be, well, pretty overwhelming.  Subscribing to feeds can be somewhat of an addiction.  The little orange button is nothing less than a quick invitation to begin receiving daily (and often multiple times [...]

Although in the grand scheme of things, RSS feeds are novel additions to the World Wide Web, the fact of the matter is that they are not going anywhere anytime soon, if ever.  They have become a welcome aid to many businesses because they offer a way to get significant information to customers fast.
Remember the [...]

Warning: this is a rant - a rant to small retailers.

It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]

Blog marketing isn’t confined to brick and mortar operations by any means. In fact, the role that blogging can play in consultancy is amazingly versatile. Using blogs, RSS publishing, video and podcasting gives the consultant an amazing array of tools to broadcast their expertise to their target market. Moreover, it allows the consultant unfettered freedom [...]

Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]

A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.
Though this area of SEO is evolving, there [...]

If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]

The Chartered Institute of Marketing in the U.K recently said that businesses need to invest in SEO if they want to survive online. They go on to say how most people “Google” a word to find a business. If you are a real estate broker in Denver, Colorado and someone Googles “real estate broker in [...]

Blog Marketing tips? Well, we have lots of them.
We gave you some on Tuesday. Here are a few more that experience has taught us work well for us:
Depending upon the business, complexity, and ad opportunities, blogs vary in size and approach when devising successful blog marketing. You can advertise directly on a blog that appeals [...]