Posts Tagged ‘target’
Wednesday, April 30th, 2008
Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]
Tags: alexa, algorithms, audio, blog, blogs, content, Google, GOP, hr, im, IT, media, optimization, optimize, optimizing, PR, relevant, RSS, search, sem, sources, tagging, tags, target, video, yahoo
Posted in Blog Optimization | No Comments »
Monday, April 28th, 2008
I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]
Tags: alerts, blog, blogger, bloggers, blogging, blogs, comments, conference, content, corporate, e-commerce, email, feed, Google, GOP, hr, im, IT, keywords, notification, numbers, optimization, patch, ping, PR, reader, readers, relevant, RSS, search, seo, serp, serps, spam, sse, stats, target, tech, traffic, trust, update, XP
Posted in Blog Optimization | No Comments »
Wednesday, April 23rd, 2008
Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]
Tags: 2006, attention, blog, blogging, blogs, commenting, consumers, content, delivery, ebook, facebook, feed, feeds, growing, growth, hr, im, IT, listening, marketing, media, MySpace, news, numbers, online, podcast, podcasts, PR, Promotion, research, RSS, search, study, survey, target, video
Posted in Blog Promotion | No Comments »
Monday, April 21st, 2008
Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]
Tags: adi, advertising, blog, blogger, bloggers, blogging, blogs, Business, consumers, content, hr, im, IT, marketers, marketing, networking, news, opinions, ping, PR, press-release, press-releases, professional, research, RSS, search, social-networking, sse, study, survey, target, tech, trust, XP
Posted in Blog Marketing | No Comments »
Wednesday, April 9th, 2008
Yesterday, I wrote about why small businesses should blog, and said that one of the primary benefits of blogging was the ability to reach specific consumers. Blogging also provides a great opportunity for small businesses because many big competitors don’t take advantage of social media. The opportunity isn’t limited to writing blogs, either. Blog advertising [...]
Tags: adi, advertising, benefits, blog, Blog Marketing, blogging, blogs, Business, commenting, comments, consumers, content, conversion, deal, demographic, hr, im, IT, marketing, media, PR, reader, readers, reading, RSS, sales, sse, target, traffic, Weblog
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Friday, April 4th, 2008
Business blogging shouldn’t ever be confused with advertising. They’re two different animals with two different goals. The goal of advertising is to raise awareness. The goal of business blogging is to develop a long-term relationship with a consumer based upon an area of mutual interest.
If you’re using your blog like an advertisement, chances are good [...]
Tags: adi, advertising, awareness, benefits, blog, Blog Training, blogging, blogs, Blogsite, Business, content, hr, im, IT, opinions, PR, reader, readers, reading, RSS, sales, sem, sources, target, training
Posted in Blog Training | Comments Off
Tuesday, April 1st, 2008
One of the mistakes bloggers make concerns the frequency of their posts. Your blog traffic will increase substantially if you post consistently. Some bloggers choose the daily posting schedule; others post less frequently, but still manage to maintain a regular posting schedule.
Your best bet is to be consistent, regardless of the posting schedule you [...]
Tags: blog, blogger, bloggers, blogging, consistent, content, credibility, GOP, hr, im, IT, keywords, optimization, optimize, posting, PR, rank, reader, readers, RSS, search, Search Engine Visibility, sse, target, traffic, visibility, XP
Posted in Blog Optimization | Comments Off
Thursday, March 27th, 2008
To make the most of business blogging, you’ll need to commit some time and energy toward learning good blogging techniques. While your blog content should focus on your audience, you’ll want to stay mindful of the opportunities you’ll have to promote, optimize and market your blog.
A good training course can help you recognize and manage [...]
Tags: blog, Blog Training, blogging, blogs, Blogsite, Business, content, effectiveness, hr, im, industry, IT, learning, link, optimize, PR, reader, readers, RSS, search, Search Engine Visibility, seo, sse, target, tech, training, visibility, XP
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Tuesday, March 25th, 2008
Business blogging isn’t an accidental venture. The best business blogs look like they’re unplanned, but they’re really the product of a lot of thought about how a business blog fits into the author’s business objectives.
If you understand how your business blog relates to your business objectives, developing blog marketing and content strategies will become much [...]
Tags: blog, Blog Marketing, blogger, bloggers, blogging, blogs, Business, content, hr, im, IT, marketing, ping, PR, RSS, target
Posted in Blog Marketing | Comments Off