Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]
There’s a nice interview with Matt Cutts on 4Holteliers.com. Matt Cutts is in charge of Google’s Web Spam team, and in the interview, he talks about using your Web site to reach your target customer. As a little bonus, the site has posted the 20-minute video version of the interview as well. It [...]
Utilizing tags in conjunction with your blog is a crucial method to get your blog postings recognized through a search engine. So what are tags? Put simply, tags are keywords about the main ideas in your blog entry. They need to describe your post specifically, but without being too “wordy.” If you plan to use [...]
If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view [...]
If you have taken any blog training, you no doubt are feeling that you have the formula down for search engine optimization and blog marketing. You probably may also be vaguely familiar with the love hate relationship between SEO and Google. One SEO expert suggests that the formula that you have learned, if applied without [...]
Blog optimization can help level the playing field when competing with Mr. Big Box. You are the owner of a small fitness concern. You sell nutritional supplements, exercise equipment and training services. Your customers represent a broad cross section of fitness consumers from marathoners to gym owners. You are the sponsor of several fitness competitions [...]
Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]
Using tags to identify your Web pages and images can help make your content more searchable by search engines, thus boosting your search engine rankings and making you more visible to online users. Tags that use keywords to identify text and images can help you promote your content more effectively. Additionally, when your content is [...]
While I am an avid user of Del.icio.us, of course less than the prolific Rubel, I often have a difficult time explaining to small and large businesses why they should be looking at social networking, and social tagging particularly.
I’ve told you before how I frequently watch Digg for breaking news (and I’ve made some great [...]