Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.
They engage in Twitter, get their brands positioned with a blog, gain presence in “communities” and try to position [...]
Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]
When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]
Creating a business profile at Fwicki can be a great way to integrate RSS technology into other aspects of your business. Customizable RSS feeds are combined with other online technologies, including Mashup, Web 2.0, Community Tagging and AJAX. PR Web reports on the use of RSS technology in this new Web application:
In short, Fwicki is [...]
RSS technology is taking off in the mainstream as more and more companies get into the act. The Firefox Internet browser and Apple are two companies that are using RSS technology quite heavily. When you get these products, syndication technology is practically built in, says Rebecca Lieb of ClickZ Experts:
RSS reader apps abound, in every [...]
One of the great things about RSS technology is how easy it is to use to distribute a variety of marketing materials. One of the marketing technologies compatible with syndication technology and distribution is podcast marketing. You can record press conference and podcast press releases and distribute them over RSS feeds. Additionally, you can tag [...]
A new video syndication network headed up as a joint venture between a U.K. viral video company and U.S. company BoldMouth proposes to use video syndication technology to distribute video marketing and search engine indexing. Video could be distributed through RSS feeds, and would also take advantage of blogging technology and trackbacks, as well as [...]
Email marketing is becoming fraught with problems. Increasingly sensitive spam filters can block your legitimate email messages. This is where RSS technology comes in. Using direct-to-broadcast RSS marketing, your clients can be kept abreast of your corporate happenings with a little help from RSS communications tools. Joe Dysart points out how helpful RSS technology can [...]
One of the best ways to promote your business Web site is to write interesting and compelling articles that can serve as your Web content. These articles should be optimized for search engines with good keywords and distributed using the syndication technology of RSS feeds. You can boost search engine rankings by having your content [...]