Really Simple Syndication (RSS) has been around for about ten years and it is used to syndicate data that is published on a Web site. Today, many Web sites are built with RSS marketing in mind. Most blogging platforms also routinely publish an RSS feed, which Web browsers and news readers will recognize. (You’ll often [...]

A daily video podcast distributor decides two hosts are better than one for its entertainment show. As articled in Podcasting News, The Public Eye is making changes to its daily video that can be distributed through the Internet, video podcast devices, and RSS technology. The reason for the switch is viewers requested more humor in [...]

It is already plain to see RSS’s fundamental function in global commerce is marketing promotion. It has risen as a source of updating, tracking, publicizing, and advertising various aspects of the corporations that utilize its technology. RSS is a complete communications tactic for subscribers who genuinely want to hear from a company about various events [...]

Offering on-site syndication of RSS feeds gives your readers value.
From syndicated podcasts to marketing briefs and business news, these offerings not only allow your site to become ’sticky’, returning loyal visitors often, but they also give your readers value, which is excellent PR for your company.
Peruse the right sidebar for some examples of each [...]

Not long ago I suggested it would be interesting to create a printable newspaper of your company’s rss feeds, especially if your company produces many, many rss feeds.
Megite is an option for you. Matthew at Megite created a personal page for me here, and then I requested he do it for all the [...]

Ted Demopoulas, co-author of Blogging for Business offers an excellent post reminding us to mention our blog offline for greater readership.
5. Presentations
All my presentation slides and handouts list my blog and website on every page in small text near the copyright statement. These often serve double duty as well: they publicize my blog to presentation [...]

You may think that because RSS is now ‘old hat’ to you, that plenty of your friends are feeding on the technology as you are (pardon the pun).
In 2005 the number of Web users who said (notice emphasis) that they read RSS feeds rose, but very slowly. Forrester pegged feed readership at six percent in [...]

After perusing the mountain of email and RSS subscriptions I read daily, I was struck by an article on emerging advertising tech, "Tech Showcase Stretches the Imagination," and how the companies profiled were spending ludicrous amounts of money to acheive doubtful results.

Marketing technology is getting cooler every day, as evidenced by
these cutting-edge applications showcased during [...]

Knowing the unpredictability of email, many sites are turning to RSS to solved their syndication dilemmas.  One way you can make your press releases more effective is by offering an RSS feed specifically for the press.
Other companies that offer RSS press feeds:
Cape Clear
IBM
Intel