Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]

Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]

Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.

One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]

Obviously, the experts are saying podcasting is growing by leaps and bounds.  Here are some figures in the Bridge Ratings survey found at MediaPost:

5 out of 300 have downloaded a podcast
20% of those people listen weekly
the average user downloads 6 podcasts and spends 4 hours listening per month
only 20% use the MP3 format to listen
by [...]