Blog death is so common, partially because people are fickle and partially because it is far too easy to start a blog.  You get a great idea, do 10 minutes of research and you think you are ready to start blogging.
Of course, we all start blogging this way, so this is not intended to make [...]

Many publishers are discovering the joy of combining blogging with podcasting for a really value-added, rich user experience.  There are some things to consider, however, when setting up your blog as a repository for both audio and textual content.
Offer up subscription options for bothYou have to walk a fine line between NOT confusing your novice [...]

Obviously if you are using your blog to represent your company, you don’t want typos, broken links, etc. representing you on your blog.  However, what can you do to ‘proof’ your blog, beyond a simple spell check?
Internal VettingIt never hurts to send your posts out to some trusted employees or co-workers to specifically look for [...]

How do you decide what you will blog about? 
Consider Your PurposeAre you blogging to build your business’ visibility?  Are you blogging for PR?  Is blogging a way to gauge customer interest and satisfaction?  Is it a way to deliver information to your employees or your customers?
Consider Your AudienceWho reads this blog?  Who do you [...]

Problogger, a good resource for professional bloggers, showcased a professional blogger in a post this morning. The guest columnist, Jackie Willie, gives solid tips on not only how to begin professional blogging, but how to keep customers happy.
Make your research time worthwhile.
Each of my clients purchased 20 articles or more. Having a [...]

While most people would not be excited to learn more about adertisments, MSN is doing their best to revolutionize advertising. In fact, their China research facility is coming up with some interesting ad products.
The centers were revealed at Microsoft’s adCenter Demofest, where 15 of the projects being developed were shown to MSN and Microsoft [...]