Finding other blogs to comment on and get involved with is a great idea if you are looking to add some extra exposure to your blog, and to your business in general. Blogs by nature are a social medium, and more and more companies are finding that they can increase their brand exposure by [...]

RSS publishing frees up man power. Who is responsible for emailing your company newsletter? How much time does it take for them to format, write and send it out? How much time is wasted keeping the email list up to date? How many of your company emails end up deleted or consigned to spam?
Wouldn’t you [...]

Word just came through the Feedburner blog that Google is now reporting on subscriber figures. This is a big step forward as marketers and webmasters have had to speculate on what we know to be a growing proportion of readers using Google Reader and Google Personalized Homepage to read blogs.
From the Google Reader blog:

Publishers [...]

Despite its best efforts, the email inbox tends to be a clutter of relatively undifferentiated content. It’s easy to lose emails, hard to find them again later and prioritizing which messages to read is awkward to automate.
Enter RSS, a much more sophisticated and intuitive means of communicating. One of the primary advantages of [...]

While podcasts offer your user an informative listen that can be enjoyed in a variety of places, Vidcasting makes your message visual and engaging.  But the two RSS rich media options aren’t mutually exclusive.  You don’t have to choose between them.
A successful podcast marketing strategy would be a combination of the two.  A popular entertainment [...]