I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]

As you will likely read just about anywhere, blog promotion is such an important aspect of having a blog.  Getting your blog out into cyberspace for all potential customers to read and enjoy is a step closer to getting more business.  But once it is out there, how do you know how well it is [...]

Because podcasts are difficult to measure in terms of statistics, Audible is rolling out a measuring tool aimed at podcast publishers who want to secure advertising on their podcasts.
The new service IS innovative, but because of several factors is not one I would recommend. 

It changes the file type to .aa.  This file type is [...]

Ask anyone who knows marketing, and they’ll tell you niche marketing is powerful.  But ask Dennis Howlett and he’ll tell you a story that’s almost unbelievable.  It’s a good thing he has the stats to prove his case.
A month ago, my journo pal Dennis Howlett dropped me a note to say he’d started a new [...]