Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote [...]

Obviously, the experts are saying podcasting is growing by leaps and bounds.  Here are some figures in the Bridge Ratings survey found at MediaPost:

5 out of 300 have downloaded a podcast
20% of those people listen weekly
the average user downloads 6 podcasts and spends 4 hours listening per month
only 20% use the MP3 format to listen
by [...]

I’ve been using Eh List for about a month to give me a daily recap of my backlinks and general importance in the blogosphere. 
Eh List offers you a daily recap but also a historical graphical representation of your links, your blog links, and the number of pages Google has indexed in your site. 
The [...]

Because podcasts are difficult to measure in terms of statistics, Audible is rolling out a measuring tool aimed at podcast publishers who want to secure advertising on their podcasts.
The new service IS innovative, but because of several factors is not one I would recommend. 

It changes the file type to .aa.  This file type is [...]