Earlier this month, Starbucks launched a new Web site. Launching a business Web site is nothing new, but this Starbucks site was established to capture consumer feedback and ideas about how the company should modify itself to perk up its US coffee sales. The comments have rolled in by the hundreds to the MyStarbucksIdea.com.
The site [...]

Starbucks is planning on using podcast marketing as an integral part of its latest marketing push. With its "Coffee Conversations" program, available as downloadable podcasts, Starbucks exemplifies the creativity that can be used in podcast marketing. Using podcasts is a good way to offer useful information that customers love in a format that is easy [...]