Wired editor Chris Anderson coined the term “the long tail” in his 2004 book of the same name. Anderson hit upon one of the best reasons you should be publishing a business blog: the long tail. In the book, Anderson talks about the way information is sought on the Internet. The “long tail” refers to [...]
I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]
SEO is a big determinant of how high your site ranks in search engine results pages. Making sure your site is spider-friendly can help visitors discover your site and your blog more easily.
Search engine spiders “crawl” your pages to find out what’s on your site and to categorize it for placement in search engine results. [...]
Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]
You may have just started a business or you may have been in business for a long time. Either way, in today’s economy, you’re looking for effective strategies for growing your business. It’s no secret that growth will help your business thrive, but that’s much easier said than done in a lagging economy – especially [...]
Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote [...]
Creating value is key to an online marketing strategy. Most Web sites are sales pitches, and what’s the value in that? Some businesses look at their Web sites like they’re electronic billboards. You can do that to your Web site if you want to, but the problem with doing that is that once your [...]
Yesterday, I wrote about why small businesses should blog, and said that one of the primary benefits of blogging was the ability to reach specific consumers. Blogging also provides a great opportunity for small businesses because many big competitors don’t take advantage of social media. The opportunity isn’t limited to writing blogs, either. Blog advertising [...]
Blogging is one of the best things to happen to small businesses. Why? Internet marketing isn’t so much about being the biggest business in your field, or spending the most on your advertising and marketing. It is about being found in the right place at the right time.
How many times have you eaten [...]