I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]

New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]

There’s a nice interview with Matt Cutts on 4Holteliers.com. Matt Cutts is in charge of Google’s Web Spam team, and in the interview, he talks about using your Web site to reach your target customer. As a little bonus, the site has posted the 20-minute video version of the interview as well. It [...]

Last week I posted on the importance of link building, and today I would like to expand on that topic a bit.  The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There [...]

At the Future of Web Apps (FOWA) conference last week, WordPress founder Matt Mullenweg threw around some interesting numbers and provided some cautionary advice to corporate bloggers.
The interesting statistic he provided is that WordPress supports more than 2.5 million blogs. That’s a huge number, but it doesn’t distinguish between corporate bloggers and personal bloggers. [...]

Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]

RSS Marketing Strategies point to RSS as a superior way of getting your “transactional” (i.e. “buy this”) messages out than e-mail does.
That wise perspective is offered by Rok Hrastnik, author of the new e-book entitled Unleash The Marketing and Publishing Power of RSS.
Rob writes that, “it’s time to take on e-retailers, online service providers and [...]

Blog Promotion strategy that is often overlooked involves locating blogs with topics somewhat similar to yours and placing relevant comments in their comment box area.
This can be effective especially for those blogs that let you create your own online identity with the main Web address or URL of your blog included as a link to [...]

I surely hope not.  Marketers must be able to reach their prospects via email, at least at this point in technology.  And, while RSS can deliver many things, email is still a relevant means of communication.
However, email marketing is almost broken. 
Trigger-Happy Consumers. When a senator counts how many people
in his district have complained about [...]

Last week I had an email get stopped by a spam filter.   I’m sure you have the same problem often.  However, because it doesn’t let you know when an email is caught by a spam filter, you have no idea whether or not your email has been received by the recipient.
If you are merely [...]