Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]
Business blogging shouldn’t ever be confused with advertising. They’re two different animals with two different goals. The goal of advertising is to raise awareness. The goal of business blogging is to develop a long-term relationship with a consumer based upon an area of mutual interest.
If you’re using your blog like an advertisement, chances are good [...]
If your blog is focused on you and your business, chances are good that your customers aren’t as interested in it as you think they are. The trick to successful corporate blogging is to see your blog as your customers see it. Your customers will appreciate valuable blog content. They won’t spend a whole lot [...]
What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site [...]
Though RSS Feeds are an amazing technology, enabling customers to receive up-to-date news from various resources in real time fashion, they can all be, well, pretty overwhelming. Subscribing to feeds can be somewhat of an addiction. The little orange button is nothing less than a quick invitation to begin receiving daily (and often multiple times [...]
Last week I posted on the importance of link building, and today I would like to expand on that topic a bit. The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There [...]
Utilizing tags in conjunction with your blog is a crucial method to get your blog postings recognized through a search engine. So what are tags? Put simply, tags are keywords about the main ideas in your blog entry. They need to describe your post specifically, but without being too “wordy.” If you plan to use [...]
Just yesterday, Marketing Journal came out with a blog taken from Ryan P. Allis’s book “Zero to One Million” called The 20 Keys to Online Marketing. Although all 20 items (which can be viewed by clicking on the link above) are quite relevant to the topic of blog marketing, it is more pertinent to take [...]
I’ve started my Christmas shopping online and it is my goal not to step inside a single brick and mortar store this holiday season. I imagine that there are millions of consumers who are going to go the same route. Are we going to find your e-commerce site or are we going to find your [...]
Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.
One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]