After Sony’s Rootkit debacle, you’d think the company would be fearful of online pressure, but apparently Sony didn’t realize how bad this latest viral campaign for the PSP would become.
In the case of the what Ms. Smith called the viral marketing arm, the company has commissioned local artists in seven cities - New York, Los [...]

For the last few years anyone in the tech industry could tell you who the ‘evil empire’ was and why it was known as such.  However, after a hugely successfull blog adoption campaign, utilizing over 1500 bloggers within the company, Microsoft has almost completely overcome the unwanted moniker.
Into this world that has lost an evil [...]