Most businesses of any size have a web presence. However presence doe not equate to engaging with your market rather it is simply a billboard. The term “engagement” has changed and business must learn the new meaning or loose their customers.
The tools of the social web advance weekly and now the movement of “open source” [...]

Everybody seems to like attention. Getting attention comes from many different activities, some good and some bad. Sales, Marketing and PR for businesses is all about getting and keeping your markets attention. After all if you don’t have the attention of your market it means someone else does.
Traffic to your web site, social network, blog [...]

If you think the wave of social technology adoption has been high just wait a little longer. Business leaders, academia and old Media are now coming around to the recognition that all this “social stuff” is becoming a requirement for business leaders or they may not survive.
Major media publications are writing about the impact of [...]

In economics, utility is a measure of the relative satisfaction from or desirability of consumption of goods and services. Given this measure, one may speak of increasing or decreasing utility using the World Wide Web, and thereby explain social behavior in terms of attempts to increase one’s Youtility.
Each new function and feature added to our [...]

Bloggers like traffic, readers, followers, comments and being quoted by others.  People like to be followed on Twitter, Friendfeed, Social Median and the host of other “social media” conduits appearing in the space.  All of this related activity helps individuals and companies “rise to the top of the heap” which becomes an important position in [...]

Social rank or simply rank is a hierarchy based on one’s perceived importance in society.
In modern usage, the term is somewhat ambiguous; is this importance to be determined in the traditional sense, based on class and lineage (or breeding) or are factors such as wealth, education and notoriety to be considered?
Social rank has usually been [...]

The result of applying the four critical components is quantitative, measurable success that drives your business forward in the Era of Social Computing. You will be surprised at what kind of results you can produce. Surprised pleasantly if you successfully apply the previous components. Surprised by negative results if you don’t.

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]