Really, with terms like “wiki” and “business blogging” and “podcast marketing“, it can be kind of hard to take the Web 2.0 world all too seriously. Especially if you are a CEO and the only thing you associate social media with are bratty teens on MySpace. But, as is the norm with online marketing, [...]

Just as RSS marketing serves to syndicate your content, so do widgets. Google calls them gadgets, some folks call them badges. You likely have a few on your desktop that keep you advised of weather or flight cancellations. Besides being a bit addictive, they serve a very practical purpose for business blogging and e-commerce.
“Widgets are [...]

Business blogging was initially viewed with a great deal of skepticism. An associate recalls that after carefully pronouncing the word ‘blog’, that a quizzical expression would immediately register on his listener’s face.
Of course, with the addition of podcast marketing, RSS, video casts and all of the other assets built into an effective blog site platform, [...]

Corporate RSS publishing has proven invaluable for those organizations who blog internally. It has streamlined communication, been of great value in collaborative efforts, and greatly decimated the dreaded daily deluge of email.

Corporate Blogging Needs a Blog Leader
When a corporation adopts external blog marketing in addition to internal blogging, it is strongly recommended that [...]

Blog marketing puts you where so many companies yet fear to tread. They can only come to regret lagging behind as studies continue to bolster the data that informs us all that buyers are shopping on the web. And not just any buyer.

Buyers who understand videos, blogging and podcasting. Buyers who will utilize every [...]

With the emphasis on corporate and small business use of social networking tools, often overlooked are the undeniable benefits that accrue to individual entrepreneurs.
It is frequently remarked upon that the generations designated as ‘X’, ‘Y’, and Millennial are quite resistant to climbing a corporate ladder, yet just as ambitious to achieve a level of [...]

Though “phenomena” is a word often used to describe “social networking”, the only thing phenomenal about it is the Internet’s interpretation of it. For as long as mankind have had ideas to communicate, groups have formed for the purpose of interacting around a common cause, to promote the community’s interests or to create an [...]