CBS is taking a leading role in embracing social media - with all its legal complications of infrigement. This is a passionate topic of mine - are fans breaking the law when making slideshows or video mashups of their favorite shows… or does this propel the fandom of the show as free marketing.
CBS is experimenting [...]

MySpace, social networking giant, is now looking for a search partner to monetize their already ad-heavy space.  They currently have search and contextual ads powered by Yahoo, but they’ve no partnership with Yahoo, only with one of Yahoo’s search partners.
They’re accepting bids now from Google, Yahoo and Microsoft and they’re hoping to more effectively monetize [...]