I’ve heard marketers express frustration with building their brands online, saying that effective branding strategies conflict with effective SEO strategies. We’ve all seen sites that are heavily optimized that look ridiculous, like a giant page of keywords, while beautiful sites (some) struggle to make the important first few pages on Google. Enter social media sites [...]
Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]
CBS is taking a leading role in embracing social media - with all its legal complications of infrigement. This is a passionate topic of mine - are fans breaking the law when making slideshows or video mashups of their favorite shows… or does this propel the fandom of the show as free marketing.
CBS is experimenting [...]
Earthlink has RSS and social networking. I know, it’s odd, but they have been doing some pretty cool things lately . They’ve got a substantial blog, Wireless trials, retail stores and even the Pandora music service.
Now, from what I can tell, the services look good. The RSS reader passable. Here’s what they say about [...]
Most bloggers today aren’t geeks. With the rise of business bloggers and teen bloggers, finally it appears the geek blogger majority is beginning to subside. Of course, there is no scientific study I am citing here, just my own day-to-day travels around the web, but it does seem to be more common to NOT understand [...]
I’ve been talking about content promotion this week, and as promised, today I’m giving you the skinny on dangerous content promotion.
Now, I don’t want to suggest that content promotion is inherently dangerous. In fact, without content promotion, generally, no one will come across your blog/website. But, just like like the stock market, the more [...]
I’ve seen more and more podcasters use traditional blog tools to network with their listeners. One such tool is Frappr.
Frappr is a photo+geo mashup. Using Google maps and Flickr (now a Yahoo! product), you can ask your listeners to pinpoint their location on the map. When they do, you are left with:
A map of [...]
After a recent cash infusion of $2.8 million, Digg.com plans to expand into new areas and offer new content, like audio and video. The CEO, Jay Adelson, said "Whatever we choose, we’ve got good access to a critical mass of people," and with thousands of users, in less than a year’s time he’s right.
Digg.com’s stories [...]
One of the hallmarks of Web 2.0 is the socialness it allows to blossom on the net. Now, you may ask why I am giving you this information on a business site, but you need to know what the market is heading towards. This should give you a better view of what your customers, your [...]