If you think the wave of social technology adoption has been high just wait a little longer. Business leaders, academia and old Media are now coming around to the recognition that all this “social stuff” is becoming a requirement for business leaders or they may not survive.
Major media publications are writing about the impact of [...]

In economics, utility is a measure of the relative satisfaction from or desirability of consumption of goods and services. Given this measure, one may speak of increasing or decreasing utility using the World Wide Web, and thereby explain social behavior in terms of attempts to increase one’s Youtility.
Each new function and feature added to our [...]

Social rank or simply rank is a hierarchy based on one’s perceived importance in society.
In modern usage, the term is somewhat ambiguous; is this importance to be determined in the traditional sense, based on class and lineage (or breeding) or are factors such as wealth, education and notoriety to be considered?
Social rank has usually been [...]

The result of applying the four critical components is quantitative, measurable success that drives your business forward in the Era of Social Computing. You will be surprised at what kind of results you can produce. Surprised pleasantly if you successfully apply the previous components. Surprised by negative results if you don’t.

I’m shocked. I’ve been stunned twice in 1 day by former coworkers. First, I had a former colleague admit openly he didn’t know what Twitter was. We worked in a software company together, and he is still there…working in technology…not knowing about Twitter. Twitter isn’t saving the world, it’s not the [...]

There is a tipping point in technology where a company goes too far and signals the end of things as we know them. In TV terms this is called ‘jumping the shark‘, but it’s been appropriated into all avenues of life including technology. An example in the first dot-com bubble might be any [...]

There is an interesting post at Mashable about how social media may be affecting the value of Google’s PageRank system. The author, Steven Hodson, has some interesting thoughts (I’m paraphrasing) about how social media could really change the game and further empower consumers to dictate the popularity of something, shifting some power away from [...]

The rise of social media has proven an amazing opportunity for marketers who have leveraged new technology to build their personal and professional network. There are some who have grown to social media fame through their ability to leverage this new technology - iJustine at Tastyblogsnack.com is a great example. Using the network [...]

Web 2.0 seems old now. Twitter is swelling with people, Myspace has been around long enough it’s not cool anymore (depending on who you ask,) and Linkedin just got a $1 Billion dollar valuation. Facebook founder Mark Zuckerberg might even be able to grow facial hair now. Don’t worry about Web 3.0 [...]