Social network operators are constantly trying to add “stickiness” to their networks aimed at bring users back frequently. They understand the bell curve of user knowledge, experience and understanding or lack of understanding.
Vying for our attention, and those of our friends, they strategize on partnerships, new technology, content and marketing tactics to create the [...]

Every so often a new technology comes along and fascinates and excites businesses and consumers alike. Previously, e-commerce won our hearts. Then we all fell for search engines, and the world wide web was redefined. Now, that new technology is social networking and it’s an exciting place to be. New technology [...]

Then people move into business roles and somehow think human relations take second seat to making money quick……this mentality has breed short term thinking, cost cutting, cover ups and poor quality products and services needing a defense which takes away energy from building relationships, value and pride in what one does and what a business offers.

Business in the industrial era was focused on filling a huge demand for mass produced products with a market awaiting all this “stuff”.
Communications with suppliers, employees and the customer was not a significant element of success. Rather the advertising world was responsible for letting the mass market know “we have a product for you [...]

Most businesses of any size have a web presence. However presence doe not equate to engaging with your market rather it is simply a billboard. The term “engagement” has changed and business must learn the new meaning or loose their customers.
The tools of the social web advance weekly and now the movement of “open source” [...]

Everybody seems to like attention. Getting attention comes from many different activities, some good and some bad. Sales, Marketing and PR for businesses is all about getting and keeping your markets attention. After all if you don’t have the attention of your market it means someone else does.
Traffic to your web site, social network, blog [...]

If you think the wave of social technology adoption has been high just wait a little longer. Business leaders, academia and old Media are now coming around to the recognition that all this “social stuff” is becoming a requirement for business leaders or they may not survive.
Major media publications are writing about the impact of [...]

In economics, utility is a measure of the relative satisfaction from or desirability of consumption of goods and services. Given this measure, one may speak of increasing or decreasing utility using the World Wide Web, and thereby explain social behavior in terms of attempts to increase one’s Youtility.
Each new function and feature added to our [...]

Social rank or simply rank is a hierarchy based on one’s perceived importance in society.
In modern usage, the term is somewhat ambiguous; is this importance to be determined in the traditional sense, based on class and lineage (or breeding) or are factors such as wealth, education and notoriety to be considered?
Social rank has usually been [...]