I admit it, most people use Twitter Grader as a vanity tool…a numerical score lets you know how great (or not so great) you are. And though I find that function a bit fun, but relatively useless, the site has some redeeming features that might not be apparent at first glance.
It is estimated that Twitter [...]
I hate to even admit this, but I lost my entire hard drive a couple of months ago. True, it was the family computer, not the work computer…but you would think that since I make my living off of the net that I would have had a back up plan. Not so much.
Prior to that, [...]
Google’s new interactive search platform launched last week with so little fanfare that most people failed to notice. Google Search Wiki is the latest social media/search hybrid to join more established sites like Digg and StumbleUpon. Though the more proficient social media users haven’t been quick to embrace, it remains to be seen whether or [...]
Pownce announced its impending demise in a blog post today…Leah Culver announced in her blog that SixApart (Moveable Type and TypePad) had purchased Pownce. And though SixApart purchased the site, it is doubtful that Pownce will be re-incarnated. The demise of Pownce shouldn’t really be surprising, it has been falling behind other competitors, like Twitter, [...]
If you have been blogging for a while and are a student of social media, chances are great that you are ready to start sharing your findings with the rest of us. In a field as new as this, it doesn’t take long before you discover some new phenomenon or fact that could really benefit [...]
Blog marketing is a critical component of having a successful blog during any type of economy. But in times like these, you have to work twice as hard to get your message out there. People are distracted with all of the news breaks and the negative predictions, and on top of that, they will be [...]
Social Media Marketing is built around a core concept…relationships. It is the distinguishing factor from older methods of marketing that involve corporation-generated content, sent out en masse. The late 90’s and early 2000’s were primarily a time of high volume information generation, scattered across a wide array of groups. Now, with the advent of Web [...]
According to Neilsen Netratings, social network traffic continues to grow (as does social media in general.) Despite their growing pains and downtime more and more people seem to find their way onto sites like Twitter and Facebook. What’s shocking is that Twitter has suffered some SIGNIFICANT downtime issues and yet, continues to grow in [...]
Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name.. And, at the root of these marketing effects is consumers’ knowledge. In other words, consumers’ knowledge about a brand makes consumers respond differently to the marketing of the brand.
Who Controls Brand Equity?
In Web 1.0 days brand [...]