There has been a pretty consistent buzz about mobile internet access growing as well as location based services. It’s not a stretch to see a lot of ways these would work well together. When you add in the popularity of the iPhone and other phones that are location aware it makes it even more [...]

One of the worlds largest media service firms has just released a study of over 17000 internet users in 29 different countries entitled “When Did We Start Trusting Strangers?” (link goes to pdf). It’s a very lengthy study but touches on many important topics. They did a great job with the design to keep [...]

Not every site is setup to be friendly for social media marketing. In order to have a site be social media friendly it has to appeal to people in the social field. Web1.0 had a focus on static and rarely updated sites - a storefront of sorts even if the site wasn’t [...]

Over at Six Pixels of Separation Mitch has posed the question “What are your best practices for Social Media Marketing?” and has asked people to highlight what they consider to be their most important Social Media Marketing practice. There have been some great posts on this subject including Being Vigilant, and building a DINU.
While [...]

Easy Does It
With the ability to scale ideas, networks, crowd sourcing, and product research to a virtually unlimited level; it is quite easy to jump in head first into social media marketing and overexpose yourself. Make sure you take things slow and build up a good knowledge base of the conversations that are happening [...]

Ning.com is what we consider to be the home of niche social network sites. Ning is home to well over 120,000 different social networking sites which vary in interest from Labradoodle Owners to Social Media Networks to Ninja Secrets. It’s not a stretch to say that if you’re interested in something there is [...]

As our economy tries to maintain a clumsy balance between underspending and overspending in order to remain afloat, we have seen cuts made to a multitude of IT budgets. Rising costs for production due to increased oil prices and a wary near-election society add to spending cuts and budget slashing in just about all areas [...]

Today twitter released some guidelines that help define what they consider spam. They make it clear that they aprrove of Twitter for business use but make these statements for what is considered spam.

Following other accounts in order to gain attention to your account or links there within

Creating a series of accounts in order to [...]

One of the biggest question we recieve from clients and potential clients is along the lines of “How do we measure our ROI” or “How do we know the campaign is working?”  This is definitely the largest gap in social media marketing right now.  However with a little bit of ingenuity you can pull some [...]