The democratization of the news media has been one of the most incredible outcomes of the internet. And with the advent of Social Media Marketing, users have greater access to share relevant information and to choose what information floats to the top.
With Newsvine, viewers are not limited to watching the news that the mainstream media [...]

Social Media Marketing uses lots of different applications to bring awareness and build relationships. But there is so much information floating around in the web-o-sphere that you simply can’t digest it all…and why would you?
The question becomes: how do you find salient information about topics of interest? There are a lot of ways to do [...]

Social Media Marketing is built around a core concept…relationships. It is the distinguishing factor from older methods of marketing that involve corporation-generated content, sent out en masse. The late 90’s and early 2000’s were primarily a time of high volume information generation, scattered across a wide array of groups. Now, with the advent of Web [...]

Social media marketing and ODEO…yes the two do go together, but it took me a bit of digging to understand how this video and audio aggregator would be more than just a great place to tune in for my favorite podcasts.
It is critical, as you add components to your social media bag of tricks, that [...]

Blog Training can be challenging because much of it is visual. In fact, there are many kinds of trainings that have a highly visible component, but also need a variety of platforms to carry the message.
Recently, a new social media tool arrived on the scene. Faculte is a great site that allows the user to [...]

There has been a pretty consistent buzz about mobile internet access growing as well as location based services. It’s not a stretch to see a lot of ways these would work well together. When you add in the popularity of the iPhone and other phones that are location aware it makes it even more [...]

One of the worlds largest media service firms has just released a study of over 17000 internet users in 29 different countries entitled “When Did We Start Trusting Strangers?” (link goes to pdf). It’s a very lengthy study but touches on many important topics. They did a great job with the design to keep [...]

Not every site is setup to be friendly for social media marketing. In order to have a site be social media friendly it has to appeal to people in the social field. Web1.0 had a focus on static and rarely updated sites - a storefront of sorts even if the site wasn’t [...]

Over at Six Pixels of Separation Mitch has posed the question “What are your best practices for Social Media Marketing?” and has asked people to highlight what they consider to be their most important Social Media Marketing practice. There have been some great posts on this subject including Being Vigilant, and building a DINU.
While [...]