Some social media sites offer great opportunities for increasing your search engine visibility. Using these sites repeatedly can drive traffic by increasing your rankings in search engine results. Though many sites are indexed, some offer a more effective platform for this purpose. Let’s take a look at the Google results for the search phrase “entrepreneurial [...]

Marketing your podcasts through social media is critical for building followership. Podcasts themselves are a form of social media, and as such, it is a natural and easy fit to use other SM platforms to promote your message.
There are multiple options, some have a broader impact than others. Here are some of my favorite tools [...]

As Google Friend Connect becomes available to more and more website owners, and more social media platforms become partners, marketing your blog becomes a completely different game.
Though Google Friend Connect is only open to certain sites right now, it will soon be available to all website (read:blog) owners. Which essentially means that those relationships you [...]

Social media marketing is a process that requires great ability from the user and from the platform. One that I am most fond of is Twitter. The reason that I use it often is its simplicity, which creates amazing flexibility.
Twitter is an uncomplicated platform. Users have 140 characters to describe their thoughts to their followers. [...]

As an increasing number of businesses venture out into the realm of social media, an increasing number of platform options are begin developed for these businesses to choose from.  But with all of the options, how do you choose.  The key to this dilemma is fairly simple.  If you truly understand your target market, you [...]

As social media continues to evolve, we are seeing a shift in marketing techniques from traditional methods, to interactive techniques.  Focus groups are a perfect example of this trend.  In the past, focus groups were conducted by companies through gathering together a very targeted group of people (in person, at a physical location) to discuss [...]

In an age where social media has taken over the online communication stream, one of the most common complaints that I hear is that there are very few all encompassing social media platforms, that allow users to post content to multiple social media sites from one location. Currently, if you do not utilize an [...]

I have noticed lately that my social media accounts are full of marketing crud. Yes, crud. Now, I am not one to tell you all not to use social media to market (obviously), but shoveling out meaningless content with lots of links is not the way to do it.
It seems that some people are trying [...]

Social Media Marketing is facilitated by the (sometimes overwhelmingly) vast amount of social media platforms around the world wide web. Depending  upon what kind of business you have, you will use some sites more than others.
Social news networks are extremely important to businesses, in that, they post press releases and pick up top stories from [...]